Vice President Marketing
2010-2011
Reported to the CEO and board of directors; led re-branding efforts and chartered the region’s largest business development initiative in history, resulting in broader national awareness, enhanced collaboration and subsequent VC investment. Recruited 20 advertising executives to create a pro bono regional identity. Gained approval by mayors and business leaders for politically-charged branding, re-naming and new business development initiative. Attracted 25 CEOs to support regional business development efforts, generating $500K+ of sponsorship commitment within six months. Hosted 14 top tier business prospects including True Ventures, Mozilla, Kleiner Perkins and Deloitte, resulting in new investment and region-wide collaboration. Exceeded all targets.
Corporate Video
Advertising
GPI Fly In (business development campaign)
News Coverage
Pro Bono Creative Agency Coalition “Barnstormers”
Greater Portland Inc. Rebrand